Last updated: November 10, 2026
This Privacy Policy explains how GARJ APLICATIVOS LTDA ("Blu Apps", "we", "us" or "our"), Av. Carlos Gomes, 1000, Sala 502, 4º andar, Auxiliadora, Porto Alegre - RS, 90480-001, Brazil, collects, uses, shares and protects personal data when you use our mobile games and apps (the "Apps" or "Services").
Some Apps have their own privacy policy with details specific to that App. When an App has its own policy, that policy applies to it and prevails over this one. You can find them on our legal page. Currently: Magic Sort.
We are the controller of your personal data. If you have any question, contact us at support@blury.studio.
If you do not agree with this Privacy Policy, please do not use the Apps.
1. Summary
- Most of our Apps can be used without creating an account.
- Our Apps are free and show ads from advertising partners. Where the law requires it, we ask for your consent before showing personalized ads.
- We use analytics and crash reporting to understand how the Apps are used and to fix problems.
- Some Apps let you sign in with a third-party account (such as Facebook, Apple or Google) or show public leaderboards. When they do, the App's own policy explains which data is used.
- You can ask us to delete your data at any time by emailing support@blury.studio (see Section 9).
2. Data we collect
Depending on the App and on the features you use, we may collect:
- Device and app data: device model, operating system and version, app version, language, time zone, and identifiers generated by the device or by the App.
- Approximate country: taken from your device settings, mobile network or IP address. We do not collect your precise location.
- Usage data: levels, scores, progress, items, sessions and how you interact with the App.
- Purchase data: the product you bought, the transaction ID, the date and the receipt provided by Apple or Google. We never receive your card or bank details; payments are processed by Apple or Google.
- Diagnostic data: crash reports, error logs and performance data.
- Advertising identifiers: the Google Advertising ID (Android) and, only if you allow tracking in the Apple App Tracking Transparency prompt, the IDFA (iOS); plus data about the ads shown to you and your interactions with them.
- IP address: received by us and our service providers when your device connects to the internet.
- Account data (only in Apps that offer sign-in): the identifier, name, profile picture and, if you allow it, email address shared by the sign-in provider you choose.
- Data you give us: player names you choose, and the email address and content of messages you send to support.
3. How and why we use your data (legal bases)
| Purpose | Legal basis |
|---|---|
| Provide the Apps, save progress and keep your account, if any | Performance of a contract (our Terms of Service) |
| Process and verify in-app purchases, prevent fraud | Performance of a contract; legitimate interest (fraud prevention); legal obligation |
| Show ads that keep the Apps free | Consent for personalized ads where required by law (EEA, UK, Switzerland, Brazil and other jurisdictions); legitimate interest for non-personalized ads |
| Analytics, crash reports and improving the Apps | Legitimate interest |
| Answer support requests | Performance of a contract; legitimate interest |
| Comply with the law and defend our rights | Legal obligation; regular exercise of rights |
We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. Who we share data with
We do not sell your name or email address. Depending on the App, we share data with:
Service providers that run the Apps for us, such as:
- Google Firebase (analytics, crash reports, remote settings and, in some Apps, accounts and cloud saves): https://firebase.google.com/support/privacy
- GameAnalytics (gameplay analytics): https://gameanalytics.com/privacy
- Apple and Google Play (app distribution and payments): https://www.apple.com/legal/privacy/ and https://policies.google.com/privacy
- Meta Platforms (Facebook Login and app events, in the Apps that use them): https://www.facebook.com/privacy/policy
Advertising partners, who may use advertising identifiers, device data and IP to show and measure ads and, with your consent where required, to personalize them, such as:
- AppLovin (ad mediation): https://www.applovin.com/privacy/
- Google AdMob and Google User Messaging Platform: https://policies.google.com/technologies/ads
- Unity Ads and ironSource (Unity): https://unity.com/legal/game-player-and-app-user-privacy-policy
- Liftoff / Vungle: https://liftoff.io/privacy-policy/
- Meta Audience Network: https://www.facebook.com/privacy/policy
Other users: in Apps with leaderboards or other public features, the name, picture, country and scores shown there are visible to other users.
Authorities and legal successors: when required by law, court order or to protect rights and safety, or in a merger, acquisition or sale of assets, under this Privacy Policy.
5. Advertising and your choices
- iOS: we only access the IDFA if you allow tracking in the App Tracking Transparency prompt. You can change this at any time in iOS Settings → Privacy & Security → Tracking.
- Android: you can reset your Advertising ID or opt out of personalized ads in your device's Google settings.
- EEA, UK and Switzerland: we ask for your consent through a consent form. Where the App offers it, you can change your choice in the App's settings.
- United States: showing personalized ads may count as "selling" or "sharing" personal information under some US state laws. You can opt out in the App's privacy settings, where available, or by emailing us.
- If you refuse personalized ads, you will still see ads, but they will be less relevant.
6. International transfers
We are based in Brazil. Our service providers store and process data in the United States, the European Union and other countries. When data leaves your country, we rely on safeguards required by law, such as the Standard Contractual Clauses of the European Commission and the specific clauses of the Brazilian data protection authority (ANPD), or on the safeguards adopted by those providers.
7. How long we keep data
- Account, profile and progress data: while your account exists, or until you ask us to delete it.
- Purchase records: for as long as needed for fraud prevention, accounting, tax and legal obligations.
- Analytics, crash and ad data held by our providers: according to each provider's retention settings.
- Support emails: up to 2 years after the request is closed.
- Data stored only on your device: until you uninstall the App or clear its data.
8. Security
We use encryption in transit (HTTPS), access controls and the security measures offered by our providers. No method of transmission or storage is 100% secure, but we work to protect your data.
9. How to delete your data
- If the App has a Delete account option in its settings, you can use it at any time.
- Otherwise, email support@blury.studio with the subject "Delete my data", the name of the App and, if possible, your player name or player ID. We will reply within 15 days.
- Uninstalling an App deletes the data stored only on your device.
We may keep some data after deletion when the law requires it or to prevent fraud (see Section 7).
10. Your rights
Depending on where you live, you may have the right to:
- confirm whether we process your data and access it;
- correct incomplete, inaccurate or outdated data;
- delete your data, or anonymize, block or delete unnecessary or excessive data;
- receive your data in a portable format;
- object to processing based on legitimate interest;
- withdraw your consent at any time (this does not affect processing done before);
- learn which entities we share your data with;
- restrict processing;
- lodge a complaint with a data protection authority (in Brazil, the ANPD; in the EEA/UK, your local authority).
Brazil (LGPD): you can exercise all the rights in article 18 of Law 13,709/2018.
United States (California and other states): you have the right to know, delete and correct personal information, and to opt out of the sale or sharing of personal information and of targeted advertising. We do not discriminate against you for exercising these rights. Categories we may collect: identifiers, commercial information (purchases), internet or network activity (usage and ad interactions), approximate geolocation (country) and inferences used for ads.
To exercise any right, email support@blury.studio. We may ask for information to confirm your identity.
11. Children
Our Apps are not directed to children under 13, and we do not knowingly collect personal data from children under 13 (or under 16 in the EEA, where the law sets a higher age for consent). If you believe a child has given us personal data, contact us and we will delete it.
12. Changes to this policy
We may update this Privacy Policy. We will change the "Last updated" date and, for significant changes, notify you in the Apps or on this page before they take effect.
13. Contact and data protection
GARJ APLICATIVOS LTDA ("Blu Apps")
Av. Carlos Gomes, 1000, Sala 502, 4º andar, Auxiliadora, Porto Alegre - RS, 90480-001
Email: support@blury.studio
Data protection contact (LGPD channel for data subjects): support@blury.studio
